Hong Kong, 10 April 2012 – LINE, the world's leading free calling and messaging service, has launched a new feature, Translation Bot, that enables its users to translate their messages from either simplified or traditional Chinese to Japanese, and vice-versa.

Using the feature is as easy as adding a Translation Bot account to users' existing contacts lists. Users simply need to check the 'People You May Know' option in the 'Add Friends' menu and the feature then appears in the user's contacts list, ready for use.

Once set up, users can add both their friends and the Translation Bot feature to their group chats. Any traditional or simplified Chinese text in the group chat messages is then automatically translated into Japanese.

"LINE is one of the world's leading free calling and messaging services, and we're continuously looking for ways to add useful innovations that make it even easier for LINE users to communicate," said Cha Ji-eun, senior manager, Business Office at NHN Corp., the makers of LINE. "Translation Bot represents a practical and cosmopolitan approach to help our users to build and maintain their global connections."

Cha added that the launch of Translation Bot is an industry-leading initiative, designed to benefit users all over Greater China.

Along with Translation Bot, LINE also recently launched its official greeting card app, LINE Card. The app became available to users on 28 March this year, and was ranked the most popular free app in Hong Kong, Japan, Taiwan, Thailand and Malaysia within two days of its release.

LINE Card enables users to send personalized messages of affection, gratitude, congratulations and so on, attractively packaged with a suitable, greeting card-style image of their choice. If they prefer, users can also select their own image and add it to the virtual card and LINE Card will automatically adjust and optimise the image. Users can also choose to send the greeting to multiple contacts, which is then sent via LINE's group chat feature to up to 100 recipients.

Since its launch in June 2011, LINE's popularity has grown dramatically. The app is now used by 28 million people worldwide. To complement the mobile device app, a desktop/laptop version of the app was launched for Windows and Mac users in March, together with a browser version for smart tablets. Users of the mobile device app can also use their LINE QR Code to set up the PC version without registering any additional details, for a seamless and integrated user experience.

For more information about LINE, please visit its official website http://line.naver.jp/en/

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About LINE

LINE is a smartphone app which allows users to enjoy free calls and messages to one another, both nationally and internationally, regardless of which mobile network provide they are using. Launched in June 2011 by NHN, LINE has more than 28 million subscribers worldwide. It has also been ranked no. 1 in the free app category in Japan, Singapore, Hong Kong, Taiwan, Thailand, Malaysia, Macau, Saudi Arabia, Kuwait, Bahrain, United Arab Emirates, Qatar, Jordan, Israel, Switzerland and Turkey. LINE carries various unique features such as 'Translations Bots', an instant and immediate translation services, 'Shake it', a fun way of exchanging ids and 'Emoji/Stickers/Emoticons'. For more information: http://line.naver.jp/en/.

About NHN Corporation and NHN Japan

NHN Corporation is Korea's premier Internet company, operating the nation's top search portal Naver (www.naver.com), the leading online game portal Hangame (www.hangame.com), the nation's largest children's portal Jr. Naver (jr.naver.com), Korea's the first online donation portal Happybean (happybean.naver.com) and microblog service Me2DAY (http://me2day.net/).Starting from the two business pillars of search and games, NHN has rolled out a wide range of innovative and convenient online services that enable people to enjoy their lives.

NHN Japan is a leading internet company, providing many services including: games; search/portals; media, and was merged with Naver Japan Corporation and livedoor Co., Ltd. in January 2012 (http://www.naver.jp). LINE is one of the services that NHN Japan produced, launched, and operates. While NHN Japan develops and enhances the service features of LINE, NHN Corp. provides all other offerings related to the business development of LINE, ranging from marketing and promotion to investment in technical support.

For more information visit: http://www.nhncorp.com/nhnen/index.nhn.

Copyright:

© 2012 NHN Corporation. All rights reserved. NHN, LINE logo are trademarks and/or registered trademarks of NHN Corporation in Korea and other countries. Other company and product names may be trademarks of the respective companies with which they are associated. Features, pricing, availability, and specifications are subject to change without notice.

Issued on behalf of NHN Corporation

by EBA Communications

For further information please contact:

Adam Barty / Raymond Woo (EBA): (+852) 2537 8022