EBA Communications

LINE, Camera, Action! Spruce up your photos with filters and effects from LINE Camera, then share with your friends!
LINE launches free camera app that enables users to add flair and humour to their photos Users can choose from over 600 stamps and 100 frames, including custom-created LINE cartoon characters Users can share the enhanced photos with their LINE contacts as well as social networking channels like Facebook, Weibo and Twitter
13 Apr 2012
Hong Kong, 13 April 2012 – LINE, the world's leading free calling and messaging service, launched its new free camera app, LINE Camera, on 12 April 2012. This application offers more than 100 different photo frames and 600 fabulous 'stamps' – decorative icons that can be added into an image – as well as custom-created LINE cartoon characters. Unlike other camera/photo apps, LINE Camera offers a variety of ways for users to add spice to their photos, including 14 unique filter effects that allow detailed image adjustments; 156 different types of brush for users to create a personalised stamp; and various font styles for users to add text (in either simplified or traditional Chinese) to their images. Not only does LINE Camera enable users to enhance their images, but it also allows the edited images to be easily shared with the user's LINE contacts and friends on a variety of popular social networks including Facebook, Weibo and Twitter. "What users like most about LINE is that it gives them the ability to express themselves in a fun and personalized way," said Cha Ji-eun (車知恩), senior manager, LINE Business Office at NHN Corp., the makers of LINE. "Now, LINE Camera gives them even more ways to communicate creatively, with a range of stamps, filters and effects to choose from. LINE will continue to develop innovative add-ons for our core messaging service to create an even more fun and intuitive user experience." Released on 12 April 2012, LINE Camera is now available at Google Play (https://play.google.com/store/apps) and its availability at App Store is currently in preparation. Along with LINE Camera, LINE also recently launched its official greeting card app, LINE Card. The app became available to users on 28 March this year, and was ranked the most popular free app in Hong Kong, Japan, Taiwan, Thailand and Malaysia within two days of its release. LINE Card enables users to send personalized messages of affection, gratitude, congratulations and so on, attractively packaged with a suitable, greeting card-style image of their choice. If they prefer, users can also select their own image and add it to the virtual card and LINE Card will automatically adjust and optimise the image. Users can also choose to send the greeting to multiple contacts, which is then sent via LINE's group chat feature to up to 100 recipients. Since its launch in June 2011, LINE's popularity has grown dramatically. The app is now used by 28 million people worldwide. To complement the mobile device app, a desktop/laptop version of the app was launched for Windows and Mac users in March, together with a browser version for smart tablets. Users of the mobile device app can also use their LINE QR Code to set up the PC version without registering any additional details, for a seamless and integrated user experience. For more information about LINE, please visit its official website http://line.naver.jp/en/. # # # Useful Links: http://www.nhncorp.com/nhnen/index.nhn http://camera.line.naver.jp/zh-hans http://camera.line.naver.jp/zh-hant About LINE LINE is a smartphone app which allows users to enjoy free calls and messages to one another, both nationally and internationally, regardless of which mobile network provide they are using. Launched in June 2011 by NHN, LINE has more than 28 million subscribers worldwide. It has also been ranked no. 1 in the free app category in Japan, Singapore, Hong Kong, Taiwan, Thailand, Malaysia, Macau, Saudi Arabia, Kuwait, Bahrain, United Arab Emirates, Qatar, Jordan, Israel, Switzerland and Turkey. LINE carries various unique features such as 'Translations Bots', an instant and immediate translation services, 'Shake it', a fun way of exchanging ids and 'Emoji/Stickers/Emoticons'. For more information: http://line.naver.jp/en/. About NHN Corporation and NHN Japan NHN Corporation is Korea's premier Internet company, operating the nation's top search portal Naver (www.naver.com), the leading online game portal Hangame (www.hangame.com), the nation's largest children's portal Jr. Naver (jr.naver.com), Korea's the first online donation portal Happybean (happybean.naver.com) and microblog service Me2DAY (http://me2day.net/).Starting from the two business pillars of search and games, NHN has rolled out a wide range of innovative and convenient online services that enable people to enjoy their lives. NHN Japan is a leading internet company, providing many services including: games; search/portals; media, and was merged with Naver Japan Corporation and livedoor Co., Ltd. in January 2012 (http://www.naver.jp). LINE is one of the services that NHN Japan produced, launched, and operates. While NHN Japan develops and enhances the service features of LINE, NHN Corp. provides all other offerings related to the business development of LINE, ranging from marketing and promotion to investment in technical support. For more information visit: http://www.nhncorp.com/nhnen/index.nhn. Copyright: © 2012 NHN Corporation. All rights reserved. NHN, LINE logo are trademarks and/or registered trademarks of NHN Corporation in Korea and other countries. Other company and product names may be trademarks of the respective companies with which they are associated. Features, pricing, availability, and specifications are subject to change without notice. Issued on behalf of NHN Corporation by EBA Communications For further information please contact: Adam Barty / Raymond Woo (EBA): (+852) 2537 8022 (email: adam.barty@ebacomms.com / raymond.woo@ebacomms.com)